In recent years, and especially after recommendations for social distance and orders to stay home made during the COVID-19 pandemic, people have turned to online fitness training and personal training to keep up with their exercise and physical activity. .
You may already be offering your personal learning services online, but you are not succeeding, you may be offering your services online for the first time, or you may be expanding your online offerings.
Now, where to start?
Here we offer a 7-step way to get a job online as a personal trainer.
Decide what type of customers you want to work with online
If you have not yet decided on a niche, it is important to do so before promoting your personal training business. After all, there are more than 350,000 personal trainers in the United States.
Providing services to a specialized group is a way to enter untapped markets, experience greater growth, build your brand, reduce competition and take advantage of your passion and experience.
If you have not yet chosen a niche, you can read our article How to find your niche as a personal trainer or health coach.
Keep in mind that even if you choose a niche, not all people in that niche may be willing or able to be trained online. For example, if your niche includes an older population, you may need to specify “raise” people who are likely to gain access to your services.
Choose how you will provide your services
How are you going to offer your services to digital customers? Believe it or not, there are many ways – from basic to complex.
The easiest way to offer your services is to switch to a video call and conduct a real-time session with the client. The advantage of this method is that it is very inexpensive and you can start almost immediately. The downside is that it doesn’t allow you to scale your business. In other words, you can have as many clients as you have the time and effort to conduct individual sessions.
Fortunately, there are several apps and platforms where you can either select a database of pre-loaded exercises for each client, or upload your own exercise videos that can then be assigned to each client.
If you decide to go the route of digital programs or websites, take a look This article where AFPA examines eleven apps that personal trainers can use to improve communication with their clients.
Create your own programming
Now that you have chosen the method of providing services, it is time to create your own programming. If you choose to focus on live individual or group training through video platforms, this may include:
- Digital forms and questionnaires
- Note the templates for reflection sessions, which may include exercises for work, repetition, set or weighting abilities, and criticism in form
- Curricula organized during the session
- Email templates that encourage customers and check them out (don’t worry – we covered you!)
If you choose to provide your services through platforms and applications, you may need to create the above items in addition to:
- Videobank (some programs offer pre-recorded banks)
- A copy or audio that explains how to perform the exercises
- Planning platforms for regular registrations. After reviewing what your client has finished this week, discuss how they are feeling and any adjustments that need to be made to their plan and goals.
If you are not sure how you want to provide your programs, read this article, which discusses seven ways offer your coaching services.
Decide on packaging and pricing models
In traditional trainings and personal trainings it is customary to charge for services per hour. However, as most personal trainers know, personal training requires a regular commitment from the client if he wants to see results and achieve his fitness goals. At the same time, however, it can be difficult to get customers to do multiple sessions where they pay by the hour.
You can increase customer content while increasing your profits by offering package rates for a specific program or number of sessions.
Fixer models are an established norm for certain services per month. This is typical of personal subscription workout models.
How do you calculate how much you need to charge for your coaching services? Read Know how to: how to confidently set your coaching rates learn about using the seven-step AFPA methodology to calculate your rates.
Select a payment processing service
Good luck in the details. It is important to establish a way to collect customer debt for your services.
Some simple methods include PayPal and Venmo. If you have a website, you can integrate a credit card payment option – keep in mind that they usually charge a 3% fee, so it’s important to include this in your pricing model.
Create a digital presence
If you are planning to offer your personal online learning services, it is very important that you have digital presence. Depending on where your current and ideal customers are, you can choose different social networking platforms.
Instagram, Facebook, YouTube and TikTok are some of the most popular social media platforms for fitness professionals.
Whatever platform you choose, some keys to getting the following include:
- Places regularly and often
- Placement of unique content
- Showing people who you are and what you are, using video and text
- Demonstrating your knowledge and experience
- Interact with your followers in the comments
- Create content that can be shared
- Tell your followers about your programming
- Demonstrate how your programs can extend your client’s life
Creating a digital presence can be time consuming and, for some people, exhausting. If you’re not sure you’ll be able to keep up with the schedule, consider hiring a digital media expert to manage and promote your content.
Implement a digital marketing plan to learn about your services
This is a big deal – and the key to hiring a personal trainer online. In addition to creating a digital presence, which is important for all digital marketing strategies, you will also need to consider strategies for converting followers and mailing lists into leads.
Fortunately, AFPA has many resources to get started.
Whether you want to hire a personal trainer online for the first time or want to expand your game in the digital marketing arena to attract more customers, it’s important to develop a strategy to build an online presence and turn followers into customers.
While this is not an exact science, there are many best practices for employment as a personal trainer online. These include finding your niche, creating programs, identifying packaging and pricing models, choosing payment processing services, creating a digital presence, and running a digital marketing plan.
How are you doing in your digital fitness training? Mark @AFPA_Fitness in your Instagram posts to show us what you do and when you need advice!